Market Yourself to Sell Yourself
You are an employee (a product) that your employer (the customers) buys.
I this chapter let us learn how you can market yourself so that you can sell
yourself to the target buyer.
I am going to make an assumption that you already know some digital
marketing, at least better than your competition.
If you don’t know digital marketing then before getting your dream job, you
should first become a digital marketing expert. You should learn digital
marketing from various sources available and apply some of it to your own
projects before you can go ahead and try to get your dream job.
You need not be the most brilliant digital marketer on planet earth - you
just need to be better than your competition.
Employers hire people for their ability to bring results . Not just for their
knowledge. Anyone can get knowledge from Google and Wikipedia within 5
minutes.
If you say that you are a digital marketing expert, you will get hired because
you can bring good results to the company that you work for.
If you say that you are an SEO expert, you will get hired because you can
improve the search engine rankings of the company that you work for. Not
because you have read 10 books on SEO.
Companies will hire you if you can show them a proof that you can bring
results. And the only way to show them is through your previous projects.
Going Beyond Digital Marketing Jobs
The huge opportunity for digital marketing experts beyond jobs
After you get your dream digital marketing job you will start earning and
learning a lot. But the world doesn’t end there.
During weekends and during your free time you can do your own projects
and make money. Now that you are earning money from your job, you will
also be able to invest some money into your projects and grow it faster.
If your side projects start making enough money for you to quit, you can!
There is also a huge opportunity for digital marketing consultants. You can
apply the same principles that we talked about above and get clients for
consulting. A blog and a book will help you a lot in getting clients.
If you brand yourself as an expert in digital marketing you will also be able
to speak at conferences and conduct workshops.
Someone with good recommendations and experience can earn around
Rs.60,000 ($1000) a day for speaking.
The opportunities are unlimited. But the world will recognize you as an
expert only when you market yourself.
You are an employee (a product) that your employer (the customers) buys.
I this chapter let us learn how you can market yourself so that you can sell
yourself to the target buyer.
I am going to make an assumption that you already know some digital
marketing, at least better than your competition.
If you don’t know digital marketing then before getting your dream job, you
should first become a digital marketing expert. You should learn digital
marketing from various sources available and apply some of it to your own
projects before you can go ahead and try to get your dream job.
You need not be the most brilliant digital marketer on planet earth - you
just need to be better than your competition.
Employers hire people for their ability to bring results . Not just for their
knowledge. Anyone can get knowledge from Google and Wikipedia within 5
minutes.
If you say that you are a digital marketing expert, you will get hired because
you can bring good results to the company that you work for.
If you say that you are an SEO expert, you will get hired because you can
improve the search engine rankings of the company that you work for. Not
because you have read 10 books on SEO.
Companies will hire you if you can show them a proof that you can bring
results. And the only way to show them is through your previous projects.
Going Beyond Digital Marketing Jobs
The huge opportunity for digital marketing experts beyond jobs
After you get your dream digital marketing job you will start earning and
learning a lot. But the world doesn’t end there.
During weekends and during your free time you can do your own projects
and make money. Now that you are earning money from your job, you will
also be able to invest some money into your projects and grow it faster.
If your side projects start making enough money for you to quit, you can!
There is also a huge opportunity for digital marketing consultants. You can
apply the same principles that we talked about above and get clients for
consulting. A blog and a book will help you a lot in getting clients.
If you brand yourself as an expert in digital marketing you will also be able
to speak at conferences and conduct workshops.
Someone with good recommendations and experience can earn around
Rs.60,000 ($1000) a day for speaking.
The opportunities are unlimited. But the world will recognize you as an
expert only when you market yourself.
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