Saturday, 30 April 2016
Thursday, 28 April 2016
Wednesday, 27 April 2016
Social Media Marketing
•Social Media Marketing
•The
traditional marketing model consists of a business working with a third party,
such as an advertising agency or public relations company, to deliver the
marketing content to their customers. Web 2.0 has provided a set of social
media tools that allow businesses and organizations build social and business
connections, share information and collaborate online with their customers.
Social media marketing has now become an integral part of companies marketing
strategies.
• Social
media marketing concentrates on creating content that encourages customers to
share it with others within their social network. This way a corporate message
can go viral as it spreads from user to user online because it is coming from a
trusted source, not just the company itself. Some reasons why social media
marketing has become so important for businesses include:
• Social
media applications such as Facebook or Twitter are easily accessible to anyone with
Internet access.
• Social
media marketing is relatively inexpensive for companies to implement marketing
campaigns.
• Social
media marketing can go worldwide – e.g. Half of Twitter users are outside the
USA.
• Companies
can obtain direct feedback from targeted customers and markets.
• Social
Media Optimization
• Social Media
Optimization (SMO) is the method of maximizing unique visitors to Website
content through the use of social media activity. SMO is somewhat like Search
Engine Optimization (SEO), but differs in that the aim is to drive unique
visitors to Website content from sources other than search engines such as
Google or Bing etc. The two main SMO methodologies are:
• Add social media
features to the content itself (e.g. RSS feeds, Share buttons, User ratings,
Photos, Video).
• Promote additional
social media activities in addition to the content itself (e.g. Blogging,
Discussion groups, Updates in social network sites).
• Rohit Bhargava was the first to use
the term 'social media optimization' and he has described five rules for
carrying out SEO:
• Create shareable
content
• Make sharing easy
• Reward engagement
• Proactively share
content
• Encourage the mashup
Benefits of social media marketing for
businesses
• Social
media marketing has several benefits for businesses, and in particular, small
businesses that have a limited budget for marketing campaigns. The main
benefits of social media marketing include:
• Social
media marketing allows small businesses compete at the same level as large
businesses.
• Social
media marketing allows a business communicate directly with the target market
in an informal setting.
• Social
media marketing allows a business build a relationship of trust and credibility
with the target audience.
• Having
built a relationship with customers social media marketing allows a business
conduct detailed market research.
• Social
media marketing gives a business the potential to reach customers worldwide
Social media tools that businesses can use
• Small
businesses should try to use a variety of social media tools. It is important
to decide which social media tools are exactly right for your business, and
then use them appropriately and at just the right time.
• The
most popular platforms include:
• Audio Sharing
Uploading audio files to a dedicated platform to share with larger audience and allow feedback.
Example: Podomatic, ITunes
Allows you to share your own audio content and discuss it with others; share, rate and discuss their podcasts.
Uploading audio files to a dedicated platform to share with larger audience and allow feedback.
Example: Podomatic, ITunes
Allows you to share your own audio content and discuss it with others; share, rate and discuss their podcasts.
• Microblogging
Writing short messages (e.g. Twitter: 140 characters).
Examples: Twitter, Punk, AudioBoo
Allows real-time communication; Enhances networking with any person, Is non-intrusive, allows sharing various content.
Writing short messages (e.g. Twitter: 140 characters).
Examples: Twitter, Punk, AudioBoo
Allows real-time communication; Enhances networking with any person, Is non-intrusive, allows sharing various content.
• Blogging
Writing an on-line journal with posts published in reverse chronological order.
Examples: WordPress, Blogger, Tumblr, Posterous
Allows longer posts and all types of content (text, audio, video).
Writing an on-line journal with posts published in reverse chronological order.
Examples: WordPress, Blogger, Tumblr, Posterous
Allows longer posts and all types of content (text, audio, video).
• Photo Sharing
Uploading photo files to a dedicated platform to share them with larger audience and allow feedback.
Examples: Flickr, Fotki, Picassa, Photobucket
Allows you to share photo documentation, create galleries, receive feedback and comment, rate and share photos of other users.
Uploading photo files to a dedicated platform to share them with larger audience and allow feedback.
Examples: Flickr, Fotki, Picassa, Photobucket
Allows you to share photo documentation, create galleries, receive feedback and comment, rate and share photos of other users.
• Video Sharing
Uploading video files to a dedicates platform to share with larger audience and allow feedback.
Examples: YouTube, Vimeo, Hulu
Allows you to share video content, collect feedback, document events, share, rate and discuss content of other.
Uploading video files to a dedicates platform to share with larger audience and allow feedback.
Examples: YouTube, Vimeo, Hulu
Allows you to share video content, collect feedback, document events, share, rate and discuss content of other.
• Social Networking
Building and maintaining relationships based on common interests, relationships, and experiences.
Examples: Facebook, MySpace, LinkedIn
Allows you to connect through your networks, develop new relationships and share content to relevant audiences.
Building and maintaining relationships based on common interests, relationships, and experiences.
Examples: Facebook, MySpace, LinkedIn
Allows you to connect through your networks, develop new relationships and share content to relevant audiences.
Dream jobs in Digital Marketing
Why Digital Marketing Jobs?
Digital marketing jobs are very lucrative because of the extreme shortage of
skilled professionals in the market today. The demand is sky high.
Every company out there is building their digital marketing team at a rapid
pace because traditional marketing is failing big time.
Who watches ads on TV, Newspaper and Magazines anymore?
but I have seen that the average salary for a digital marketing
professional is much more than other types of jobs.
The entry level jobs in good companies for graduated students with a little
bit of project experience will pay at least 4 Lakhs per annum.
I will not put the stats here because they keep changing with time. But if
you do a little bit of research, you will be able to find out that digital
marketing jobs are much more interesting, satisfying and well paying than
other types of jobs.
Trying to Get a Job? First, Avoid This Mistakes!
“Don’t do the same things and expect different results.
Change what you do, your results will automatically change.”
If you are trying to get a job in the digital marketing field, first you should
stop doing the mistakes that you may be already doing now.
The market has changed. The old methods of trying to get a job no longer
works anymore. So you need to learn and do different things .
Most of the people do not take any serious action when they find out that
they are not able to get a job that they want. They will keep repeating the
mistakes they did in the past - and if they do the same mistakes, they will
get the same end result: no good job offers .
But you made a difference. You found out this guide somehow, have
downloaded it and you are reading it right now. This puts you ahead of so
many people who only wish to get the dream job but they do not take any
action about it! So far so good!
But you also have to promise me that you will follow all the steps outlined
in this book. If you can promise me that, I can bet that you will end up
getting your dream digital marketing job within the next 6 months to 1 year.
The biggest mindset change that you would need is: You have to start
thinking like a businessman and stop thinking like a person who needs a
job.
Anyone can learn digital marketing from the various training programs
available in the market but only a few people end up getting their dream
jobs. The goal of the book is to change your mindset.
So what are the mistakes other people usually make when they want a job?
Here’s what people do:
● Create a resume
● Upload resumes to job portals
● Speak with career consultants and contractors who will forward your
resumes to potential employers
● Enhance your resume by doing certifications or training programs
● Send resumes to all the personal contacts who may refer them to a
potential employer
You can see that here, everything is revolving around resumes.
In most of the cases, none of the above methods will actually help you get a
job.
In rare cases, it may help, but the chances are very less and even if you end
up getting a job it wouldn’t be your dream job.
You may have seen other people do this and you know that they don’t end
up getting their dream job. You may have done this yourself, and you may
have realised: this does not help you.
But why do people keep doing what doesn’t work? Why do they do the
things above in spite of knowing that there is a very less chance for it to
work?
Because they don’t know a better way to do this . They just end up doing
more of what they already did.
So let us make sure that you do not do these mistakes. Go ahead and delete
your resumes from the job sites .
They only waste your time. They send you junk emails and irrelevant job
offers (and sometimes insulting ones too!).
Drastic times call for drastic measures!
Creating resumes and job portals has not worked for me, it will not work for
you and it will not work for anyone.
Because resumes are poor marketing tools.
Imagine if you are launching a new brand of smartphone that is the best in
the market, but to market it you go and put it on Olx and Quickr. Imagine
how bad that would be! Your resumes in job sites are like that: a poor ad
for your personal brand!
Now that we have unlearned what we already know - we can cleaned the
board.
Next, let us learn how we can go about getting our dream digital marketing
jobs.
Digital marketing jobs are very lucrative because of the extreme shortage of
skilled professionals in the market today. The demand is sky high.
Every company out there is building their digital marketing team at a rapid
pace because traditional marketing is failing big time.
Who watches ads on TV, Newspaper and Magazines anymore?
but I have seen that the average salary for a digital marketing
professional is much more than other types of jobs.
The entry level jobs in good companies for graduated students with a little
bit of project experience will pay at least 4 Lakhs per annum.
I will not put the stats here because they keep changing with time. But if
you do a little bit of research, you will be able to find out that digital
marketing jobs are much more interesting, satisfying and well paying than
other types of jobs.
Trying to Get a Job? First, Avoid This Mistakes!
“Don’t do the same things and expect different results.
Change what you do, your results will automatically change.”
If you are trying to get a job in the digital marketing field, first you should
stop doing the mistakes that you may be already doing now.
The market has changed. The old methods of trying to get a job no longer
works anymore. So you need to learn and do different things .
Most of the people do not take any serious action when they find out that
they are not able to get a job that they want. They will keep repeating the
mistakes they did in the past - and if they do the same mistakes, they will
get the same end result: no good job offers .
But you made a difference. You found out this guide somehow, have
downloaded it and you are reading it right now. This puts you ahead of so
many people who only wish to get the dream job but they do not take any
action about it! So far so good!
But you also have to promise me that you will follow all the steps outlined
in this book. If you can promise me that, I can bet that you will end up
getting your dream digital marketing job within the next 6 months to 1 year.
The biggest mindset change that you would need is: You have to start
thinking like a businessman and stop thinking like a person who needs a
job.
Anyone can learn digital marketing from the various training programs
available in the market but only a few people end up getting their dream
jobs. The goal of the book is to change your mindset.
So what are the mistakes other people usually make when they want a job?
Here’s what people do:
● Create a resume
● Upload resumes to job portals
● Speak with career consultants and contractors who will forward your
resumes to potential employers
● Enhance your resume by doing certifications or training programs
● Send resumes to all the personal contacts who may refer them to a
potential employer
You can see that here, everything is revolving around resumes.
In most of the cases, none of the above methods will actually help you get a
job.
In rare cases, it may help, but the chances are very less and even if you end
up getting a job it wouldn’t be your dream job.
You may have seen other people do this and you know that they don’t end
up getting their dream job. You may have done this yourself, and you may
have realised: this does not help you.
But why do people keep doing what doesn’t work? Why do they do the
things above in spite of knowing that there is a very less chance for it to
work?
Because they don’t know a better way to do this . They just end up doing
more of what they already did.
So let us make sure that you do not do these mistakes. Go ahead and delete
your resumes from the job sites .
They only waste your time. They send you junk emails and irrelevant job
offers (and sometimes insulting ones too!).
Drastic times call for drastic measures!
Creating resumes and job portals has not worked for me, it will not work for
you and it will not work for anyone.
Because resumes are poor marketing tools.
Imagine if you are launching a new brand of smartphone that is the best in
the market, but to market it you go and put it on Olx and Quickr. Imagine
how bad that would be! Your resumes in job sites are like that: a poor ad
for your personal brand!
Now that we have unlearned what we already know - we can cleaned the
board.
Next, let us learn how we can go about getting our dream digital marketing
jobs.
Tuesday, 26 April 2016
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